RITUALS COSMETICS ANNOUNCES UNIQUE COOPERATION WITH ARTIST MadC
Summer Limited Edition: Express Your Soul

For the New Summer Limited Edition, Rituals teamed up with one of the world’s most famous street artists MadC, who has made expressing her true self her life’s passion. While creating the piece of art commissioned by Rituals, she found inspiration in the theme ‘Express your Soul.’
Follow your own passion, master the art of rituals and express your soul–because life is a work of art and your daily rituals are the colours that compose the painting of your life. In order to make it a masterpiece, you must uncover the essence of your soul. Take care of your body with this new Summer Limited Edition collection and your soul will take care of you.
The Collection
The collection’s fragrance combines the invigorating properties of verbena with the floral and citrus scent of petitgrain, creating a refreshing, summery feeling. Keep your skin healthy this summer with the Sugar Body Scrub, specially developed to nourish and revitalise the skin. It is essential to hydrate your skin after a day at the beach, which is why we developed the Caring Shower Oil and Foaming Shower Gel. These products hydrate your skin under the shower and leave your skin beautifully soft. Use the Shimmering Body Cream to moisturise the skin and to give it a shimmering, radiant glow. The Refreshing Bed & Body Mist provides your skin and surroundings a refreshing summer feeling. The formula contains no alcohol and can therefore be used easily on sensitive skin and textiles.
One special item in this Summer Limited Edition collection is a refined Sketchbook designed by street artist MadC: an exclusive journal with luxurious gold details and many paper pages to capture all your dreams, wishes, ideas, sketches, doodles, memories and more. Another part of our Express Your Soul collection is the Home Fragrance Sticks—a natural and stylish way to make your home smell wonderful. Our new home product Cold Brew Iced-Tea, without sugar, was specially developed to refresh you on hot summer days and can be freshly-brewed within minutes without the use of hot water.
Die Street-Art-Künstlerin über das Projekt Express Your Soul
 “It was completely new for me to paint according to a fragrance. I had the sample of the Express your Soul collection and my whole studio was immersed in the refreshing summer scent. I closed my eyes and imagined colours inspired by the scent. Being inspired by that, I painted several layers every day. I’m very happy with the close up that we chose for the collection and how the packaging turned out. It fits both – my art and the Express your Soul collection of Rituals.”
— MadC
These products are available at Rituals Cosmetics stores, selected department stores and RITUALS.com from April 3rd 2017 onwards.

À PROPOS DE RITUALS COSMETICS
Rituals Cosmetics est la première marque au monde qui allie des produits cosmétiques pour le corps et la maison. Des soins corporels et cutanés au maquillage enrichi en pierres précieuses, en passant par le thé pur, les bougies et les bâtonnets parfumés et les vêtements décontractés : avec sa vaste gamme de produits, RITUALS transforme la routine quotidienne en instants privilégiés. Chacun des 400 produits s’inspire d’une tradition orientale ancienne. Après l’ouverture, en 2000, du tout premier point de vente sur la Kalverstraat d’Amsterdam, d’autres villes trépidantes, telles que Londres, Madrid, Anvers, Lisbonne, Berlin, Stockholm, São Paulo, Sydney et New York, ont suivi le mouvement. La marque de luxe est désormais présente dans 27 pays, près de 450 points de vente, plus de 1.350 espaces-boutiques et 4 spas citadins à travers le monde. Rituals Cosmetics connaît un essor fulgurant dans les domaines du hors taxe, des compagnies aériennes, des croisières et ferries, ainsi que de l’hôtellerie. Pour plus d’informations, rendez-vous sur RITUALS.com.